Search engine optimization (SEO) is the practice of making changes to your website to help it rank higher in search engine results. This can include things like using relevant keywords in your website's content, building backlinks from other sites, and making sure your website is easy for search engines to understand. The goal of SEO is to make your website more visible to people searching for related products or services.
Search engines like Google use complex algorithms to determine which websites are the most relevant and authoritative, and they regularly update these algorithms. So, in simple terms, SEO is a process of making your website more appealing to search engines so it can be seen by more people when they search for related products or services.
What are the basics of SEO?
Keyword Research
Identifying the keywords and phrases that people are searching for in relation to your products or services.
On-page Optimization
On-page optimization: Ensuring that your website's content and structure are optimized for search engines by including keywords in the right places, such as in the title tags and headings, and making sure the website is easy to navigate.
Content Creation
Content creation: Creating high-quality, informative content that is relevant to your target audience and includes your target keywords.
Link Building
Link building: Acquiring backlinks from other reputable websites to your site, which can help increase your website's authority and search engine rankings.
Page Speed
Site speed and mobile-friendliness: Making sure that your website loads quickly and is easy to use on mobile devices.
Technical SEO
Technical SEO: Fixing any issues with the website architecture, such as broken links, missing alt tags, and ensuring that your website is crawlable by the search engine bots.
It's important to note that SEO is an ongoing process and it's never too late to start implementing these basics, even if you have an established website. Also, it's important to remember that SEO is not only about optimizing for search engines but also for users, so a good user experience is a key factor.