I am both creative and technical which made me pursue a career as a web designer. When designing websites, I aim for a friendly and functional user experience. Ninety-nine percent of the time my clients want a website created with WordPress mainly because it's easier for my clients to manage and a more flexible option than other Website programs avaialable out there.
Other programs that I use in partner with WordPress are Oxygen Builder, Elementor Pro, Thrive and WooCommerce for online shops.
Social Media is a great way to promote your business and spread awareness to the world in general. Tasks such as improving social media profiles for better audience engagement. Creating a profile according to the brand and running ads to boost popularity.
Example social media platforms to sign up to promote your business.
- Facebook Business Page
- Youtube
Is email marketing still effective? Yes, I would say it is still very much effective. Most email marketing may be helpful in introducing your brand to your subscribers and in order to get subscribers, you will need a lead magnet that your target audience finds valuable. This is very helpful, especially for e-commerce sites when you wish to introduce a new product or you want to send customers or subscribers promotions or discounts.
Below are some email marketing programs I have had experience working on with a client.
- ActiveCampaign
- AgileCRM
- MailerLite
- Mailchimp
- Ontraport
In order to create a great user experience (UX), your website needs to be optimized and SEO friendly. An optimized site will have the best chance of driving more traffic to your website bringing you more leads, increasing conversion, and therefore creating more chances in increasing your revenue.
Aside from SEO (Search Engine Optimization) strategy to enhance your website's ranking in search results, some tools that will help you with optimization are Google Analytics, HotJar, GT Metrix, and Semrush.
One should not expect top search results to be achieved in a day or a few days...this is an ongoing or long-term job to be effective and in order to maintain or improve your website's rankings.